Are you texting with your customers?
If you’re not, you’re making a big mistake.
Why? Because literally everything is done on text messaging.
An absurd 82% of texts are read within five minutes, as opposed to only 25% of emails being opened at all.
Some 47% of people prefer to text businesses over their friends and family. (Ouch, grandma.) And 58% of people would think more favorable of a businesses if they could text with them.
So you need to text. That’s obvious. But how?
You’ve been on the receiving end of texts from other businesses. And you know it’s filled with sales and other promotional materials.
We have a few examples of ones you may have seen. They all leave a lot to be desired:
This is a pretty standard message you’ll get from retailers. It’s advertising a sale, trying to get you to buy.
Here’s the problem: if you’re not in the market for furniture, it’s useless. No matter how clever the marketing copy is (and in this case, it’s pretty standard issue) you’re not going to buy something like furniture, which is expensive, unless you need it. So unless they got you at the perfect time, it’s going to be read and then forgot about.
Here’s another one:
There’s a few issues with this one. For one, we don’t know this company. Maybe we signed up once and forgot about it. But regardless, we haven’t purchased anything. And two, the “won’t affect your credit score” language is room for pause.
So when you’re texting with your customers, it needs to be timely, familiar and actionable.
That’s what you get with TXTFi. Take a look:
Notice the differences: It’s timely—the customer already ordered the product.
It’s familiar—it’s from a product the customer knows and already uses.
It’s actionable—it asks if you want to reorder it and offers you the pre-filled link.
You know you need to start texting with your customers.
But there’s a right way and a wrong way.
Make sure you’re doing it right with TXTFi.