An absurd 82% of texts are read within five minutes, as opposed to only 25% of emails being opened at all.
Some 47% of people prefer to text businesses over their friends and family. (Sorry, grandma.) And 58% of people would think more favorable of a businesses if they could text with them.
So you need to text. That’s obvious. But how?
You’ve been on the receiving end of texts from other businesses. And you know it’s filled with sales and other promotional materials.
When you’re texting with your customers, it needs to be timely, familiar and actionable.
You know you need to start texting with your customers.
But there’s a right way and a wrong way.
The right way can make a huge difference to your bottom line.