Are you texting your customers? If not, what are you waiting for? So many companies are already texting. In fact, 64% of consumers, according to one study, believe that businesses should use texting to interact with customers more than they … Read More

An absurd 82% of texts are read within five minutes, as opposed to only 25% of emails being opened at all. Some 47% of people prefer to text businesses over their friends and family. (Sorry, grandma.) And 58% of people … Read More … Read More

The world has changed in 2020—in too many ways to count. But one of the areas most impacted has been e-commerce. With stores across all industries closed, so many things—essential or otherwise—have turned online. Think for a second: How much … Read More … Read More

I don’t know about you, but when I get a text message from a small business, they usually come in one of a few forms: Appointment reminder (Helpful) Notification of upcoming sales (Depends on the timing) Asking to fill out … Read More … Read More

Are you texting with your customers? If you’re not, you’re making a big mistake. … Read More

If you have an online business, you may have this number memorized. 68.81% According to research, that’s the average shopping cart abandonment rate. Ouch. You’ve likely been quite frustrated by the amount of products just left in the shopping cart, … Read More … Read More

If you’re a business owner, you’ve thought a lot about how to communicate best with your customers. … Read More

You’ve heard it tossed around as a buzzword countless times—machine learning.  It’s a big topic and can get quite complex. But what you need to know is this: machine learning uses algorithms to analyze data, has the algorithm learn from … Read More … Read More

Companies that offer subscriptions are realizing growth during the pandemic. Wine companies that offer multiple shipments are in high demand; one tea company saw an up-to-300% increase in April.  Consumer habits have changed. People want things delivered to their door. … Read More

The pandemic has led to a rise in the use of e-commerce. In May, according to a report from Adobe, $82.5 billion was spent online. That’a a 77.8% increase over May 2019. Even more amazing? That’s more than what’s typically … Read More … Read More