Blog

Taking Advantage of—and Pioneering—the Latest E-Commerce Trends

Highlights:

  • COVID-19 accelerated the change to buying online
  • Consumers expect ease-of-use, easy re-ordering and ordering on their schedule
  • TXTFi is engineered to meet the moment, allowing you to experience innovation—and increased revenue—in the e-commerce space

The world has changed over the last few months—in too many ways to count.

But one of the areas most impacted has been e-commerce. With stores across all industries closed, so many things—essential or otherwise—have turned online.

Think for a second: How much time have you spent on Amazon looking for disinfecting wipes? (By our accounts, it’s a lot.) How much time have you spent refreshing your grocery order to get a spot for delivery? What have you bought online that you used to buy in stores?

Read More
Featured Post

Texting With Your Consumers is a Must

It may seem odd to text with your customer. You’re so used to texting with friends and family.

But today, texting with your business is a must. And TXTFi does that better and more effectively than any other company.

The numbers are startling.

  • 64% of consumers believe that businesses should use texting to interact with customers more often than they do now
  • 74% report an improved overall impression of businesses that interact with them via text
  • CIO Today found that 64% of people would prefer text messaging over phone calls when it comes to customer service. In addition, they found that 77% of people between the ages of 18-34  have a better perception of a company that texts
  • 39% of businesses are already interacting with consumers via text
Read More
Featured Post

You Don’t Have Enough Time. Let TXTFi Add More to Your Day

You know that you need more time in the day. TXTFi is a tool that can help give you back more time—and make you more money.

One study found that some executives are spending 10 hours or less per week with customers, with meetings and email taking up the majority of the day.

Less time with customers could mean less revenue. It means less time finding new ones and less time nurturing existing ones.

What if you had a tool that could bring some automation into your day? And what if that automation brought an entirely new revenue stream?

That’s what TXTFi does. After a quick setup, it automatically finds customers who are in need of re-ordering your product. It then does everything else for you—reaches out to the customers, places the order right from within the message and sends a customized link directly to a pre-filled cart. 

This gives you back time you didn’t think you had. TXTFi is set and forget, so you can focus on your other tasks. You’ll just watch as TXTFi helps drive revenue in an entirely novel way.

So while TXTFi runs in the background, you are freed up to spend more time in your day. More time to answer emails, schedule meetings. Better yet, more time to think strategically, plan for the future, reach out to more customers and, maybe, take a well-deserved re-charge.

Featured Post

How to Best Use Shopify

Tips and Tricks to Make the Most of Your Shopify Store

As one of the most popular e-commerce platforms, Shopify has helped countless people from all over the world sell their products. It has tons of integrations and there are so many ways to customize your store.

We could write a book on all the things you can do within Shopify. But in the meantime, we’re sharing a few simple, yet powerful, tips to get the most out of Shopify and grow your business.

Read More
Featured Post

How to Set Up TXTFi

Have a business on Shopify? You can set up TXTFi in the time it takes to read this tutorial. Follow along!

Step 1:

The first step is easy. Install the TXTFi app through the Shopify store. You can do that here.

Step 2:

Connect your store. Set up your billing info.

Read More
Featured Post

Grow Your Business with Repeat Customers

You’re spending a lot of time trying to acquire new customers. 

But what about working with your repeat customers? The ones that know your brand, use your brand, love your brand? These customers are the engine for your company. But they need some love. That’s where TXTFi comes in. TXTFi is built for targeting repeat customers by helping them place orders directly within a text message.

According to some estimates, companies spend 5x times more acquiring new customers than on keeping existing ones. However, loyal customers are worth up to as much as 10x as their first purchase.

A small 5% increase in customer retention can increase a company’s profitability by up to 75%. It’s simple: Spend a little more time on existing customers and the benefits to your business could be substantial.

But it can be hard to focus on repeat customers, especially when the majority of their revenue can come in as many as 31-36 months. You’re looking for action now, while also trying to grow your customer base.

Read More
Featured Post

Selling Online? You’ve Got Questions. We’ve Got Answers.

You have a killer idea for a product. More than that, you’ve done your market research. You know that there’s a need and desire to pay for this. You’ve sourced the materials, you’ve made the product. It looks awesome. (Nice job!) 

You’ve come up with a catchy name. You’ve filed your business paperwork. 

Now what?

How do you turn this great idea, this great product into something that customers will buy? How do you find customers and how do you get your product to them?

It’s easier than ever to set up an e-commerce business, but that doesn’t mean it’s easy to succeed. But with the right tools, plan and patience, your great idea could turn into something really special.

Choose Your Platform

It’s an e-commerce business, so instead of a brick-and-mortar, you need a website. No coding skills? No problem. There are a wide variety of platforms that are dedicated to helping you launch and maintain your business.

The platform you choose will depend on your specific needs and budget. In general, though, these are some of the most popular options for e-commerce hosting: 

These platforms give you the ability to have you build what is essentially a storefront—just a virtual one. Think of it in the same way. The way you place your products, the photos you take, how you describe them—this is taking the place of floor staff in a traditional business. Think of the theme and design of your site as the ambiance of a physical store. It should match the aesthetic of your product. The more appealing your products look online, the more likely someone will buy.

There’s a number of great examples on these sites to glean inspiration from. But make sure it’s related to your business, your product. The more relevant it is, the better.

Market Your Product

Okay, you’ve set up your store. It looks great. (You’ve got a knack for this!)

Now you’ve got to find customers. Again, there are more tools than ever to market your product online. It doesn’t mean it’s easy or foolproof.

But it does give you an opportunity to figure out what works best for your business.

Maybe you want to do only social media:

  • Post images of your product on Instagram, sending samples to influencers
  • Connect with blogs or websites that fit your niche
  • Place ads on Google
  • Create product videos on YouTube
  • Post your product on Facebook and Twitter

On many of the e-commerce platforms, you can chat directly with the consumer and market that way. You can run customized ads in different locales. You can even run ads in—gasp!—a newspaper. Word of mouth can still be effective too.

Most likely, a combination of some or all of the above will help. Some of these cost money, so think about that in your business plan. Some are free. Every business will have different budgets for marketing, but there are a variety of ways to implement all of the above.

Send Your Products

Okay, now you have some customers. They love your product. (Obviously.) How do you get it to them? 

If all things go well, you’re about to become a shipping company too. Okay, not quite on that level, but you get the idea. The more you sell, the more you have to ship. It’s a good thing.

You have two basic options. You can ship it yourself. Or you can outsource.

Ship Yourself

If you do this, someone will have to cover the costs of shipping. You can pass it onto your consumers (not ideal), pay it entirely yourself (ouch) or do some combination of the two. Either way, the bill has to get paid. Plus, you have to package it, tape it, label it yourself. That can be time-consuming.

Have Someone Else Do It

If you’re worried about the time aspect, outsourcing could be for you. One way to do this is to work with a fulfilment warehouse. Basically, you store your product at their warehouse. When an order comes in, it automatically gets forwarded to them and they handle the rest. It usually means cheaper shipping costs, but there are other costs associated, like storage fees.

The size of your business, plus your own bandwidth, will help determine which option. Not sure which way to go? As you’re starting, you may want to begin by doing it yourself. The bigger you get, you can consider moving to a warehouse option.

Maximize Your Time

Running an e-commerce business can be all-consuming. You’re making your product, you’re marketing, you’re shipping. Maybe this is also a side hustle, in which case you probably have no time! You need to find ways to get more out of your day. That can be really tough. You’re only human, after all.

One thing that could get overlooked in all the craziness: second and third orders. When you’re spending so much time trying to keep everything else running, it can be hard to remember which customers are in need of new supplies or a renewal.

One of the great things about e-commerce is that it affords many integrations with outside apps and services. These can help power your business, often with automation and set-it-and-forget-it tools.

One of these services is right here: TXTFi.

TXTFi is built for second and third orders. It’s an AI-driven, text-message based reordering application that allows you to reach customers directly on their phones.

TXTFi currently sets up in minutes via Shopify. (Not on Shopify? Additional platforms will be supported soon. If you’re an enterprise merchant, contact us here to discuss customer integrations. 

As soon as you set it up, TXTFi will gently remind your customers on your set frequency via SMS. Your customers will then order as they see fit. Pretty cool, huh?

Ready to Launch

You have that great idea—now just you need to execute. Luckily, there’s a whole host of programs that can help you.

A successful e-commerce business is in your grasp. Now’s the time to jump in. 

Featured Post

Choose Convenience and Visibility with TXTFi

Why Text Message Commerce is the New—and Improved—Email

Highlights

  • When you need re-orders, TXTFi can be a more effective tool than email, driving sales and avoiding spam folders with targeted, personalized, actionable texts

Check your email inbox. Navigate to the spam folder. You’ll notice there’s a lot of emails from companies, offering products. It may be from companies that you like, or that you shop from frequently. And yet, it’s ending up in your spam folder where you’ll almost assuredly never see it.

Why is that? One out of every five emails, roughly, go to spam. And that’s influenced by emails you click on (or don’t). 

Say you subscribed to an email newsletter for a company. Their emails come in, but you don’t open them. You get so many, anyways, so you skip over it. Eventually, your email provider will recognize that you don’t open the message and send it to spam. Then you’ll really never open it.

If you’re a business, that’s a worrying trend. Email open rates declined from 14.98% in FY 2018 to 13.9% in FY 2019. 

Read More
Featured Post

How to Use TXTFi to Gain More Orders

You want more orders? Learn how to leverage the TXTFi service to win repeat business time and time again.

Highlights

  • Phones are ubiquitous. Even more so? The use of text messaging
  • Reach customers where they are by having them re-order via text messaging
  • Easily remind customers that their product is up for renewal
  • Not marketing, re-ordering
  • TXTFi is about results, not just brand awareness

Take out your phone. Find your way to the screen that shows your phone usage. Take a deep breath. Take another. Then look.

Is it horrifying? Probably. If you’re like us, the answer is clear: We use our phones a lot. (This writer spends an average of six hours and 25 minutes using the phone. Try to beat it!)

Read More
Featured Post

Complement Your Marketing with TXTFi

Add TXTFi to your current marketing—SMS or otherwise—and watch orders grow

You are likely spending a lot of money on your marketing efforts. You’re trying to be versatile. You have your messages on television, radio, print, social media, email—the possibilities are endless.

But despite the volume of messages, and the reach it can have, you find yourself at a loss. Why aren’t more customers buying my product?

For all the marketing you have, it doesn’t always lead to conversions. After all, you can’t buy your product on the radio.

That’s where TXTFi comes in. It’s not marketing. It’s conversational commerce. That’s a fancy way of saying the following:

  • TXTFi drives conversions by interacting with the user 
  • TXTFi builds the order through text messaging and sets up the order
  • TXTFi is an automated, set-and-forget way to get more orders out of your current customer base
Read More
Featured Post

Taking Advantage of—and Pioneering—the Latest E-Commerce Trends

Highlights:

  • COVID-19 accelerated the change to buying online
  • Consumers expect ease-of-use, easy re-ordering and ordering on their schedule
  • TXTFi is engineered to meet the moment, allowing you to experience innovation—and increased revenue—in the e-commerce space

The world has changed over the last few months—in too many ways to count.

But one of the areas most impacted has been e-commerce. With stores across all industries closed, so many things—essential or otherwise—have turned online.

Think for a second: How much time have you spent on Amazon looking for disinfecting wipes? (By our accounts, it’s a lot.) How much time have you spent refreshing your grocery order to get a spot for delivery? What have you bought online that you used to buy in stores?

Read More

Featured Post

Texting With Your Consumers is a Must

It may seem odd to text with your customer. You’re so used to texting with friends and family.

But today, texting with your business is a must. And TXTFi does that better and more effectively than any other company.

The numbers are startling.

  • 64% of consumers believe that businesses should use texting to interact with customers more often than they do now
  • 74% report an improved overall impression of businesses that interact with them via text
  • CIO Today found that 64% of people would prefer text messaging over phone calls when it comes to customer service. In addition, they found that 77% of people between the ages of 18-34  have a better perception of a company that texts
  • 39% of businesses are already interacting with consumers via text
Read More
Featured Post

You Don’t Have Enough Time. Let TXTFi Add More to Your Day

You know that you need more time in the day. TXTFi is a tool that can help give you back more time—and make you more money.

One study found that some executives are spending 10 hours or less per week with customers, with meetings and email taking up the majority of the day.

Less time with customers could mean less revenue. It means less time finding new ones and less time nurturing existing ones.

What if you had a tool that could bring some automation into your day? And what if that automation brought an entirely new revenue stream?

That’s what TXTFi does. After a quick setup, it automatically finds customers who are in need of re-ordering your product. It then does everything else for you—reaches out to the customers, places the order right from within the message and sends a customized link directly to a pre-filled cart. 

This gives you back time you didn’t think you had. TXTFi is set and forget, so you can focus on your other tasks. You’ll just watch as TXTFi helps drive revenue in an entirely novel way.

So while TXTFi runs in the background, you are freed up to spend more time in your day. More time to answer emails, schedule meetings. Better yet, more time to think strategically, plan for the future, reach out to more customers and, maybe, take a well-deserved re-charge.

Featured Post

How to Best Use Shopify

Tips and Tricks to Make the Most of Your Shopify Store

As one of the most popular e-commerce platforms, Shopify has helped countless people from all over the world sell their products. It has tons of integrations and there are so many ways to customize your store.

We could write a book on all the things you can do within Shopify. But in the meantime, we’re sharing a few simple, yet powerful, tips to get the most out of Shopify and grow your business.

Read More
Featured Post

How to Set Up TXTFi

Have a business on Shopify? You can set up TXTFi in the time it takes to read this tutorial. Follow along!

Step 1:

The first step is easy. Install the TXTFi app through the Shopify store. You can do that here.

Step 2:

Connect your store. Set up your billing info.

Read More
Featured Post

Grow Your Business with Repeat Customers

You’re spending a lot of time trying to acquire new customers. 

But what about working with your repeat customers? The ones that know your brand, use your brand, love your brand? These customers are the engine for your company. But they need some love. That’s where TXTFi comes in. TXTFi is built for targeting repeat customers by helping them place orders directly within a text message.

According to some estimates, companies spend 5x times more acquiring new customers than on keeping existing ones. However, loyal customers are worth up to as much as 10x as their first purchase.

A small 5% increase in customer retention can increase a company’s profitability by up to 75%. It’s simple: Spend a little more time on existing customers and the benefits to your business could be substantial.

But it can be hard to focus on repeat customers, especially when the majority of their revenue can come in as many as 31-36 months. You’re looking for action now, while also trying to grow your customer base.

Read More
Featured Post

Selling Online? You’ve Got Questions. We’ve Got Answers.

You have a killer idea for a product. More than that, you’ve done your market research. You know that there’s a need and desire to pay for this. You’ve sourced the materials, you’ve made the product. It looks awesome. (Nice job!) 

You’ve come up with a catchy name. You’ve filed your business paperwork. 

Now what?

How do you turn this great idea, this great product into something that customers will buy? How do you find customers and how do you get your product to them?

It’s easier than ever to set up an e-commerce business, but that doesn’t mean it’s easy to succeed. But with the right tools, plan and patience, your great idea could turn into something really special.

Choose Your Platform

It’s an e-commerce business, so instead of a brick-and-mortar, you need a website. No coding skills? No problem. There are a wide variety of platforms that are dedicated to helping you launch and maintain your business.

The platform you choose will depend on your specific needs and budget. In general, though, these are some of the most popular options for e-commerce hosting: 

These platforms give you the ability to have you build what is essentially a storefront—just a virtual one. Think of it in the same way. The way you place your products, the photos you take, how you describe them—this is taking the place of floor staff in a traditional business. Think of the theme and design of your site as the ambiance of a physical store. It should match the aesthetic of your product. The more appealing your products look online, the more likely someone will buy.

There’s a number of great examples on these sites to glean inspiration from. But make sure it’s related to your business, your product. The more relevant it is, the better.

Market Your Product

Okay, you’ve set up your store. It looks great. (You’ve got a knack for this!)

Now you’ve got to find customers. Again, there are more tools than ever to market your product online. It doesn’t mean it’s easy or foolproof.

But it does give you an opportunity to figure out what works best for your business.

Maybe you want to do only social media:

  • Post images of your product on Instagram, sending samples to influencers
  • Connect with blogs or websites that fit your niche
  • Place ads on Google
  • Create product videos on YouTube
  • Post your product on Facebook and Twitter

On many of the e-commerce platforms, you can chat directly with the consumer and market that way. You can run customized ads in different locales. You can even run ads in—gasp!—a newspaper. Word of mouth can still be effective too.

Most likely, a combination of some or all of the above will help. Some of these cost money, so think about that in your business plan. Some are free. Every business will have different budgets for marketing, but there are a variety of ways to implement all of the above.

Send Your Products

Okay, now you have some customers. They love your product. (Obviously.) How do you get it to them? 

If all things go well, you’re about to become a shipping company too. Okay, not quite on that level, but you get the idea. The more you sell, the more you have to ship. It’s a good thing.

You have two basic options. You can ship it yourself. Or you can outsource.

Ship Yourself

If you do this, someone will have to cover the costs of shipping. You can pass it onto your consumers (not ideal), pay it entirely yourself (ouch) or do some combination of the two. Either way, the bill has to get paid. Plus, you have to package it, tape it, label it yourself. That can be time-consuming.

Have Someone Else Do It

If you’re worried about the time aspect, outsourcing could be for you. One way to do this is to work with a fulfilment warehouse. Basically, you store your product at their warehouse. When an order comes in, it automatically gets forwarded to them and they handle the rest. It usually means cheaper shipping costs, but there are other costs associated, like storage fees.

The size of your business, plus your own bandwidth, will help determine which option. Not sure which way to go? As you’re starting, you may want to begin by doing it yourself. The bigger you get, you can consider moving to a warehouse option.

Maximize Your Time

Running an e-commerce business can be all-consuming. You’re making your product, you’re marketing, you’re shipping. Maybe this is also a side hustle, in which case you probably have no time! You need to find ways to get more out of your day. That can be really tough. You’re only human, after all.

One thing that could get overlooked in all the craziness: second and third orders. When you’re spending so much time trying to keep everything else running, it can be hard to remember which customers are in need of new supplies or a renewal.

One of the great things about e-commerce is that it affords many integrations with outside apps and services. These can help power your business, often with automation and set-it-and-forget-it tools.

One of these services is right here: TXTFi.

TXTFi is built for second and third orders. It’s an AI-driven, text-message based reordering application that allows you to reach customers directly on their phones.

TXTFi currently sets up in minutes via Shopify. (Not on Shopify? Additional platforms will be supported soon. If you’re an enterprise merchant, contact us here to discuss customer integrations. 

As soon as you set it up, TXTFi will gently remind your customers on your set frequency via SMS. Your customers will then order as they see fit. Pretty cool, huh?

Ready to Launch

You have that great idea—now just you need to execute. Luckily, there’s a whole host of programs that can help you.

A successful e-commerce business is in your grasp. Now’s the time to jump in. 

Featured Post

Choose Convenience and Visibility with TXTFi

Why Text Message Commerce is the New—and Improved—Email

Highlights

  • When you need re-orders, TXTFi can be a more effective tool than email, driving sales and avoiding spam folders with targeted, personalized, actionable texts

Check your email inbox. Navigate to the spam folder. You’ll notice there’s a lot of emails from companies, offering products. It may be from companies that you like, or that you shop from frequently. And yet, it’s ending up in your spam folder where you’ll almost assuredly never see it.

Why is that? One out of every five emails, roughly, go to spam. And that’s influenced by emails you click on (or don’t). 

Say you subscribed to an email newsletter for a company. Their emails come in, but you don’t open them. You get so many, anyways, so you skip over it. Eventually, your email provider will recognize that you don’t open the message and send it to spam. Then you’ll really never open it.

If you’re a business, that’s a worrying trend. Email open rates declined from 14.98% in FY 2018 to 13.9% in FY 2019. 

Read More
Featured Post

How to Use TXTFi to Gain More Orders

You want more orders? Learn how to leverage the TXTFi service to win repeat business time and time again.

Highlights

  • Phones are ubiquitous. Even more so? The use of text messaging
  • Reach customers where they are by having them re-order via text messaging
  • Easily remind customers that their product is up for renewal
  • Not marketing, re-ordering
  • TXTFi is about results, not just brand awareness

Take out your phone. Find your way to the screen that shows your phone usage. Take a deep breath. Take another. Then look.

Is it horrifying? Probably. If you’re like us, the answer is clear: We use our phones a lot. (This writer spends an average of six hours and 25 minutes using the phone. Try to beat it!)

Read More
Featured Post

Complement Your Marketing with TXTFi

Add TXTFi to your current marketing—SMS or otherwise—and watch orders grow

You are likely spending a lot of money on your marketing efforts. You’re trying to be versatile. You have your messages on television, radio, print, social media, email—the possibilities are endless.

But despite the volume of messages, and the reach it can have, you find yourself at a loss. Why aren’t more customers buying my product?

For all the marketing you have, it doesn’t always lead to conversions. After all, you can’t buy your product on the radio.

That’s where TXTFi comes in. It’s not marketing. It’s conversational commerce. That’s a fancy way of saying the following:

  • TXTFi drives conversions by interacting with the user 
  • TXTFi builds the order through text messaging and sets up the order
  • TXTFi is an automated, set-and-forget way to get more orders out of your current customer base
Read More
Featured Post