Why Text Message Commerce is the New—and Improved—Email
- When you need re-orders, TXTFi can be a more effective tool than email, driving sales and avoiding spam folders with targeted, personalized, actionable texts
Check your email inbox. Navigate to the spam folder. You’ll notice there’s a lot of emails from companies, offering products. It may be from companies that you like, or that you shop from frequently. And yet, it’s ending up in your spam folder where you’ll almost assuredly never see it.
Why is that? One out of every five emails, roughly, go to spam. And that’s influenced by emails you click on (or don’t).
Say you subscribed to an email newsletter for a company. Their emails come in, but you don’t open them. You get so many, anyways, so you skip over it. Eventually, your email provider will recognize that you don’t open the message and send it to spam. Then you’ll really never open it.
If you’re a business, that’s a worrying trend. Email open rates declined from 14.98% in FY 2018 to 13.9% in FY 2019.… Read More